CHICAGO – Increasing numbers of American adults are aware of the importance of nutrition and physical activity and are taking steps to eat a healthy diet and engage in exercise, according to the American Dietetic Association's nationwide consumer opinion survey, Nutrition and You: Trends 2008.
In each ADA survey since 1991, ADA has used respondents' answers to a number of different questions to segment consumers into three groups representing people's overall attitudes toward maintaining a healthy diet and getting regular exercise:
I'm Already Doing It: Consumers who feel that maintaining a healthy diet and regular exercise are very important; are concerned about diet, nutrition and overall fitness; and feel they are doing all they can to eat a healthy diet.
